huuugebet How the Founder of a Fruit Jelly Snack Company Spends Her Sundays
online casino free sign up bonusGrowing up in Hong Kong and Singapore, Sophia Cheng delighted in snacks from across Asia, which were often made with ingredients like seaweed and dried seafood.
But when she moved to the United States to attend Bowdoin College in Maine and then moved to New York in 2015 to work in management consulting, her snacks became more Americanized.
“I’m just one of those people who loves junk food,” she said. “I love chips and candy.”
She found that even snacks marketed as “healthy” were still ultraprocessed. “I so often felt like I was getting catfished by my food,” Ms. Cheng said.
So, in 2022 she created Oddball, a line of fruit jelly snacks that swaps out gelatin for agar and carob bean. “In Asia, I’ve seen jelly as a really fun and great vehicle for enjoying fruit in a different way,” she said.
ImageA glass of Hong Kong-style iced lemon tea.Credit...Sara Naomi Lewkowicz for The New York TimesMs. Cheng, 31, started Oddball in her kitchen with the help of her husband, Tanner Thexton, 30, who works in sales at Accenture. “We hand-ironed the lids on with a clothing iron, and we lugged around a big white cooler everywhere from New York to L.A.,” she said. She started selling Oddball at farmers’ markets around town, including the Brooklyn Museum Market and the Uptown Night Market, and now they’re sold at Pop Up Grocer and online.
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